One year ago we decided to create our cloud called open edition as a response to the Mexican market demand for better resources at small prices. At this time we were offering just one flavor related to server virtualization with a lower level of automation. Today, there is a strong growing need for more automated and full orchestrated infrastructure
A global full orchestrated and packed offering from big providers like Amazon and Rackspace have changed the way in which cloud is consumed. LATAM market is still behind and trying to understand the risk and the benefits to take pieces of their operation to this new way to run IT.
Medium size companies and new start-ups are the bravest ones who have designed their web portal and applications to survive under these more aggressive conditions, and have decided to take the responsibility to manage and control their own upper level assets that directly face their end-clients.
The open standard is associated to access all cloud components like virtual servers, load balancers, object/block storage, routers and others through REST. This amazing direct access of every component through APIs, regardless of the functionalities that you can get from the provider default dashboard, helps you to react proactively with the agility that your end-consumers are expecting (you need skilled devops to manage these capabilities of course).
The open standard helps you to get IT resources anytime pretty rapidly; but our enterprise version brings you more control on your assets: a well-defined workflow for every provisioning that generate direct awareness to the owners and managers about the costs and associated operation risks. This version gathers the required tasks around every provisioning and triggers technical tickets automatically to the right people to take care of implementation procedures like backup, security and high availability settings.
Legacy stuff could enjoy the economical benefits of this service model over an enterprise and more secure framework: Less agility, but much better control; higher prices, but better protection and fully managed resources. The enterprise model is the best option for legacy applications that trust their availability on the platform. Many of them could consider that a failure of any platform component might be part of their availability design, but it requires special architectures and layouts that are not compatible enough with the economical advantages of an open standard model.
The open standard help you to have better commoditization of the architecture and brings reduce prices, but also produces less differentiator to the market (except that we are locally in LATAM without any NSA policy enforcement). Also when you get a solution like this you need to get data protection capabilities separately and managed by your own stuff (at less you pay additionally for managed services). Or do you think big cloud providers will take care of your data consistency after a server failure with no extra cost over the default service rate (read the small letters at the bottom)???
Anyway, if you have a good understanding of this open standard model, and if you have the required skills, you can get unbelievable advantages like Netflix has done. Netflix has decided to change the classic movie rental store to online services with an unbeatable availability, cost and agility thanks to its portal framework. Netflix tests its availability constantly through its own designed tools bringing down randomly from servers to entire sites: “always design to failure”
Finally, Questions are reduced to: what is your competitor doing to get a better service and price than you? Is the cloud a lethal weapon against you or the competition? What cloud fits better with your operation?